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Picking Apart the SXSW Interactive Swag Bag
(Looking at the first of 3 SXSW Gift Bags – One for each festival.) Ah, the humble schwag bag. As a consumer, I always look at a trade show gift bag with a certain amount of reservation, mainly in...
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Moustaches & Rainbows
I stumbled upon this scene the other night – anything that involves fake moustaches is definitely worth checking out. It ended up being a little promotional stunt for a film at the festival called...
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Brands versus Users & the Internet
One of the pervading themes I’ve noticed during the Interactive Festival has been the call for brand authenticity on the Internet. Basically, it’s asking for brands to be transparent with their...
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Brands & Users Versus the Internet
Brands do have a legitimate fear of being slandered on the web. Without a doubt, the Internet empowers people and gives them a voice. Sometimes that voice can be used against brands. Oftentimes just as...
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Door Number 3 Endorses Moby
Say what you will about musician/DJ/composer Moby. He got a lot of flak for licensing just about every track off of his wildly popular Play album. His vegan lifestyle and his opinionated essays have...
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Where Have all the Party Photographer’s Gone?
One of the big things I’ve noticed this year at the late night parties is not a presence, but an absence. The last few years all of the mega-hyped parties featured an official “party photographer.”...
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Everyone Loves Guitar Hero / Rock Band
I don’t remember seeing one Guitar Hero or Rock Band setup at all last year, but this time around it seems you can’t throw a free swag bag without hitting somebody holding one of those plastic...
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Picking Apart the SXSW Film Schwag Bag
(Looking at the second of 3 SXSW Gift Bags – One for each festival.) When it came to free schwag from the Film festival, it was an unequivocal bomb. I’ve mentioned already that all the bags seemed a...
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Second Skin and We Are Wizards
Two of my favorite films this year from the Film festival are documentaries with many parallels. The first, We Are Wizards, takes a look at the subculture of hardcore fans of the enormously popular...
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Picking Apart the SXSW Music Schwag Bag
(Looking at the third of 3 SXSW Gift Bags – One for each festival.) The music bag is always the heaviest when it comes to schwag. This year’s was no different. And much of it was just clutter, plain...
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